Daft Punk Turn To UK Commercials Directors for Visuals

Inventive, irreverent and way ahead-of-the-curve, P for Production’s White Rabbit are rapidly becoming the go-to team for big-bang visuals to astonish and entertain. The team created the spectacular light and video show for the VIP launch party of the white-hot new album from disco dukes Daft Punk, held at the top of The Shard tower in London.

The band are renowned for their pin-sharp visuals and sleek, modern image, and White Rabbit’s Columbia Records-commissioned 3-minute video screened on two huge walls in the venue, as well as on HD televisions.

White Rabbit’s previous work in experiential advertising includes their stunning visuals across Times Square for Nicky Minaj. Keep your eyes on the skies.